WEBINAR 3: Market Analysis in the Context of Innovation Procurement

The INPROCAP project continues to build the skills and tools necessary for all actors in the Big Science ecosystem to succeed.

Our third webinar, Market Analysis in the Context of Innovation Procurement will be hosted by European XFEL (Germany). Together, we will focus on how market intelligence supports effective and impactful innovation procurement.

As part of the INPROCAP Webinar Series (October 2025 – December 2026), this two-hour hybrid session will guide participants through practical methods for:

• analysing supply markets,

• identifying innovation potential,

• engaging with suppliers to refine procurement strategies.

INPROCAP experts will share tools, frameworks, and real-life examples showing how comprehensive market analysis supports better decision-making and collaboration between public buyers and innovative suppliers.

Why attend?

• Understand how market analysis underpins successful innovation procurement

• Learn practical methods to scan markets, assess maturity, and map stakeholders

• Apply concepts through an interactive exercise and discussion

What will we cover?

• Core concepts from the INPROCAP Training Manuals:
  Objectives, steps, and good practices for market analysis

• Techniques:
  Needs assessment, open market consultation, supplier landscape mapping, TRL assessment, risk and opportunity scanning

• Strategic insights:
  How market findings inform the choice of instruments and procurement strategy

Learning objectives

By the end of this session, participants will be able to:

• Explain the role of market analysis in innovation procurement decisions

• Use a simple template to capture needs, stakeholders, and solution space

• Identify information gaps to address via market consultation

Who Should Attend

• Industrial Liaison Officers

• Big Science Organisation procurement & technical staff

Agenda

1. Welcome and objectives

2. Mini-lecture: Market analysis essentials for innovation procurement

3. Interactive exercise

4. Debrief and takeaways

5. Next steps and resources

Registration and more information

Participation is free of charge, but registration is required via the following portal:

👉 https://indico.desy.de/event/50663/overview

📅 Registration deadline: 2 December 2025 at 12:30 CET

We are looking forward to welcoming you at our webinar!